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Research papers

All fun and games?

This paper describes an experiment in which a single questionnaire was fielded in four different styles of presentation: text only, decoratively visual, functionally visual, and gamified. Respondents were randomly assigned to only one presentation...

Catalogue: Congress 2011: Impact
Authors: Theo Downes-Le Guin, Joanne Mechling, Erica Ruyle, Reg Baker
Company: Market Strategies International
September 18, 2011
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Citation

Downes-Le Guin, Mechling, Ruyle and Baker (2011a, September 18). All fun and games?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/all-fun-and-games-